When a song is played, the songwriter should be paid.
Did you know that even if a song is performed or broadcast in a business, the songwriter doesn’t get paid for that performance unless the song is on the radio? We want to use technology to identify music performances in businesses so songwriters get paid regardless of radio play - a surprisingly revolutionary concept.
Check out an infographic explaining what happens, HERE.
Solving The Problem
When a business wishes to play music, to do so legally, they must obtain a blanket license from each of the Performing Rights Organizations in the country of business. This money is then distributed based on the antiquated assumption that songs played on the radio are the only songs being played in business establishments. MusicPlay Analytics is working to fix this problem and ensure real performance data is used in lieu of outdated correlations.
Completing the information circle with MusicPlay Analytics.
The Performing Rights Organizations will no longer simply receive license fees from establishments, they can now receive performance data.
Multiple Data Uses
But wait, there's more!
Understanding what songs are played and where they’re played is important, not just for the PROs, but also for songwriters, labels, managers, booking agents and even manufacturers, consumer goods retailers and more.